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EastEssence started out with an intent for modest, comfortable and affordable Islamic attires for the consumption by masses. Here, you’ll find an amalgamation of various cultural heritages under the umbrella of Islam through its various cuts, styles, prints and motifs. It celebrates the Islamic philosophy of dressing modestly with the principle of hijab running as an undercurrent in all its creations. Be it the Moroccan embroidery, Arabian Abayas, Turkish skirt- dresses or Indian Ikkat print, you’ll see a rendition of all these and much more in our hybrid collection. We have continuously tried to integrate the elements of faith, and current trends in fashion to make it interesting for women. So you’ll see a regular Abaya with color block motifs, patches and prints to make it aesthetically more viable which could be fashioned into your Evening-wear, Occasional-wear or an Everyday-wear respectively. We also make available modest garments for kids and Men.
With a social presence in 68 countries and counting, catering to diversified ethnicities across geographies, EE has surely come a long way in defining the nexus between, Modesty, Modernity & Muslim.